5 ways to generate leads offline
Regardless of how successful your business is or how small it is, there is always a constant need to generate new leads. In current times where everything is shifting to the online market, there are sectors that opt for offline marketing to create leads.
The approach towards offline lead generation is different from that of online. Right from the cost to the process, everything is different.
Here are the 5 different and practical ways to generate leads online:
1. Attend/Organize/Sponsor events
Building a strong network is essential for any business. Even while you are starting your business, you need to have a strong network. Everyone with whom you cross paths can be potential leads, therefore, ensure that you build a strong network of professionals.
Going to networking events is key to meeting new people you can potentially work or collaborate with. The key to getting the most from attending events is to follow up. If you meet someone at an event, add them on LinkedIn, or shoot them an email the next day. Make sure to reference an interesting fact/notable part of your conversation.
Giving people a reason to come to your brick and mortar location is a great way to generate offline leads and attract new prospects. It may also aid in building your company’s reputation in the community. Product demonstrations or expert talks can help to get current customers and new prospects into your space. You know your customers and what they are interested in, so be sure to create events that will be most engaging and appealing.
As a sponsor, you would have the ability for prominent signage as well as a presence at the event where employees could display products and interact with attendees. Look for the events in your community that your target audience may attend in large numbers, and you may find yourself an effective means of offline lead generation.
2. Asking for referrals:
One of the most effective lead generation strategies for any small business is a referral program. Employees can be incentivized to refer, customers can be offered rewards to refer and people who aren’t your customers but can refer should be offered some perks so they feel motivated to walk that extra mile. Thus, encourage people in your network to refer their acquaintances to you. Everybody might know at least someone who would be interested in your offer.
In order to motivate people for recommending, you could set up some incentives such as discounts, special offers, additional services included in their package, and others. This way, even if they’re not by default willingly to be your brand advocates, incentives can help them consider doing so.
3. Partner with other relevant businesses and do cross-promotion.
As dedicated as you might be towards your marketing efforts, sometimes a strategic partner can make the extra mile for you. Especially if that other business has a better-known brand than yours, the affiliation with it can also bring a credibility transfer.
This way, your brand can benefit from the cross-promotion strategy not only through having access to more leads but also through increasing its impact.
4. Publishing Ads
Here we mean advertising in the traditional sense, where radio, television and print ads are relevant. Advertising of this kind creates quite an impact on the viewers making them interested in your product, which will boost your lead generation numbers.
For companies that want to tap a specific market, they can always consider publishing ads in magazines and newspapers. Certain groups like artists and seniors are more likely to read news on printed pages. To attract these niches, you only have to create appealing ad copy and visuals that point them towards you.
To find the right publications for your print ads, consider the volume and frequency of distribution, the characteristics of their readers, and of course the pricing.
Be sure to have a professional layout and design your ad. This may cost a bit more than doing it yourself, but will yield better results and a better return on your investment. You can also contact us for design services.
5. Cold calling
Some say cold calling is outdated and while it may seem like a primitive way to acquiring high-quality leads, cold calling can still provide you with advantages that social media channels could barely outrank.
One of the advantages of cold calling is outreach. Prospects want instant responses to inquiries, which is exactly what talking to a telemarketer entails. In addition, cold calling can also lead to better relationships as you are allowed flexibility in terms of crafting talking points that will keep a prospect interested in you.
Cold calling doesn’t always mean getting on the phones and annoying people with phone calls it can be used strategically. If you’re a b2b business, use search or social media to compile a list of suppliers or potential clients.
You may be surprised at the response you get, don’t be scared to put yourself out there, that’s what marketing is about.
We hope these methods have given you fresh new ideas to plan how you can generate more leads offline. We love working with a range of businesses so get in touch for design services or collaborations.