Use storytelling to market your work

There is no doubt that there are plenty of marketing advice and books that claim to be supreme and most of them will be extremely useful. Well… here’s another one to add to that list.

I’m a big fan of 99u. I love their website, their content, their brand and just how they make me feel whenever I visit their website.

During my weekly visit to the website, I read this post last week about how to build a compelling narrative to better market your work. The article uses great, real examples of how artists and creatives have gained recognition for their work through interesting stories.

The 5 key takeaways are:

  1. Find your story by identifying your unique spin on a universal theme
  2. Take your readers/fans on an adventure
  3. Reveal your struggles
  4. Add literary spice to jazz it up
  5. Teach us something we can benefit from


Head over to the 99u page to read the full article on how you can use storytelling to better market your work and brand. Like we did on our about page.