What Makes A Good Website
There are many aspects to a website and what makes one a great website can be subjective as it depends on various factors. These factors are based on primarily on your needs in a website. Before searching for a designer or developer you should be able to answer some of these questions:
– What do you want your website to accomplish?
– What makes your company remarkable?
– Who are your customers and what are their problems?
– What features do you want your website to have?
– How will you measure the success of your website?
Once you have a good idea of the answers to the questions, use these seven design principles to give you a better idea of what to consider in your web design project.
Your website will have many functions but there should be one central purpose of your website. This can be to make sales, to generate leads, to provide information. It can be all three but one of them has to take centre stage. The overall design of the website should be determined by the key purpose of the site.
Fonts are a great way to stand out from your competitors and selecting the right font helps to make text legible for customers visiting your website; thus making them stay and read your content for longer. However, there are browser and mobile restrictions on which fonts can be displayed so always have a standard backup font in place.
The colour scheme of a website can really enhance the overall user experience so ensure that your chosen colours complement each other really well. Contrasting colours for the typeface and background make it easier to read and white space offers a minimal uncluttered feel. It’s always easier to go with the colours of your business as visitors will associate the colour scheme with your business. Here’s a great website for choosing the right colours
Navigation is all about how easy it is for people to move around your website. Some tactics for effective navigation include a logical page hierarchy so that people find it easier to find pages with key information, using bread crumbs, designing buttons that take people to relevant pages. Sounds easy but it’s not always!
More than ever the speed of a website dictates it’s success. People just don’t have the time to wait for a website to load, particularly on mobiles. Ensuring your website loads within an efficient time (3 seconds) should be a priority. This could mean stripping back large images, reducing heavily loaded pages and your web developer minifying their code.
Search Engine Optimisation begins once your website is being built. This ensures that search engines begin noticing your website right off the bat. As well as on page SEO your website needs regular updates if you want tog et your rankings up so ensure you have a blog of some sort that you update regularly. This along with other tactics help search engines determine how to rank your website in search listings.
Gone are the days where one can design for the desktop and call it a day. Your website now needs to be viewable on all mobile devices or at least the ones where the majority of your customers are viewing it (Google Analytics can help you with this). Read our guide on what makes a good mobile website.
Creating an attractive and functional website shouldn’t be too difficult if you keep all of these design elements firmly in mind. You may be looking to create a new site from scratch, or just refreshing what you have currently. Either way, you should make sure your site is engaging, useful, and ultimately achieves the central purpose that you set it up for in the first place.
If you are looking for a web developer to work with you do create your new website or update an existing one get in touch, we’d be happy to help!